LEADERSHIP ŞI RESPONSABILITATE SOCIALĂ
LEADERSHIP AND SOCIAL RESPONSABILITY

Summary/Abstract: In the present economic, social, political context, the corporations have to prove that they have a responsible conduct from ethical point of view in their relations with clients, suppliers, employees and to the whole society. This responsible conduct is necessary to be included in the management policy of the corporation, representing the challenge of the new millennium. The integration and implementation of a social responsibility concept in the corporation strategy depends on the support and development of a responsible conduct of the leader. The sense of responsibility bases on values and it is underlined and measured through day by day behaviour of the leaders. Daily actions can affect seriously the organization image as a responsible company from social point of view.

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