Domeniul relațiilor publice. Definiții alternative și complementare
The Public Relations Domain. Alternative and Complementary Definitions

Summary/Abstract: The attempt to define the field and determine the specific configuration of public relations, of their sphere of action, has brought together, during time, specialized professional associations (The First World Assembly of Public Relations Associations, Public Relations Society of America, Canadian Public Relations Society, Institute of Public Relations, from England, etc.) but also a number of sociologists, political scientists, philosophers (like Jurgen Habermas), teachers and life-long practitioners of this profession, mainly from the USA (Edward L. Bernays, Rex F. Harlow, Joye C. Gordon etc.) and, in the last years, from Romania (George David, Cristina Coman, Remus Pricopie) – so that, initially, a sort of mega-definition came up. It was in 1997 that, by a synthesizing operation based on Herbert Blumer’s theory of the symbolic interactionism, American theoretician Joye C. Gordon proposed, focusing on comprehension, an unequivocal definition: “Public relations represent the active participation in the social construction of meanings” which would also generate later critics and disputes.

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