Третата мисия на университетите и приносът на алумни отношенията към нея
Third stream activities and alumni relations at the universities

Summary/Abstract: This material explores the role of alumni relations as a factor for the development of Tsenov Academy of Economics` third stream activities. Graduates of Tsenov Academy of Economics are regarded as bearers of knowledge and skills which are inexhaustible strategic capital on competition at the educational market. With their help, the Academy can significantly extend the type and scope of third stream activities, to attract an increasing flow of prospective students, students, business partners, material and financial resources, to further strengthen the social and cultural impact on the external environment.

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