E-LEARNING WITHIN CULTURAL CONTEXT
E-LEARNING WITHIN CULTURAL CONTEXT

Summary/Abstract: The world we live in has no virtual borders; the transfer of information and know-how is done in no time through internet. Yet, political and social events we face everyday show that, despite communication and knowledge transfer across nations, people have cultural boundaries inherited. Culture governs people’s ways of thinking, learning and behaving. In this global society, people are facing an import of abroad ideas, instruments and values. Therefore, we question the efficiency of adopting foreign cultural patterns, ways of thinking and learning just as they are delivered. We question the efficiency of e-learning platforms created without taking into account the particularity of Romanian cultural background. A research about designing a fit e-learning platform performed in 2010 and 2011 on a representative sample of students in Bucharest Academy of Economic Studies guided us to the conclusion that cultural dimensions matter also in this area.

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