E-TOURISM – AN IMPORTANT ELEMENT BETWEEN HOTEL AND TRAVEL AGENCY PROFESSIONAL RELATIONSHIP
E-TOURISM – AN IMPORTANT ELEMENT BETWEEN HOTEL AND TRAVEL AGENCY PROFESSIONAL RELATIONSHIP

Summary/Abstract: This paper work presents e-tourism as an alternative for business and tourism promotion travel agencies. In the past 10 years electronic commerce has developed, and travel agencies can join this trend expanding international tourism markets. E-tourism represents the digitization of tourism industry leading to increased competitiveness and to globally expand the tourism agencies. Acceptance of electronic commerce in tourism industry is so large that industry structure and how it operates is changing constantly. The Internet is not only used to obtain information but as a way to command services. Users become their own travel agents and they design their own custom packages. The main objective of this paper is to examine the implications of etourism development of tourist industry in the knowledge society. As a secondary objective, the present work aims to provide an accounting of travel agencies in Romania that enables customers to personalize the holiday and facilitate quick search on the site of an offer and give online support. Was also carried out a pilot survey for the hotel market segment 3*, 4* and 5* in Timisoara on the quality of professional relationship between hotels and travel agencies.

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