Vrijeme je za neke promjene u marketingu?
Is it time for some changes in marketing?
Author(s): Veronika Vugrinec HitrecSubject(s): Cultural Essay, Political Essay, Societal Essay
Published by: CROMAR (Hrvatska zajednica udruga za marketing) i Ekonomski fakultet Zagreb
Keywords: competition; comparative advantages; competitive capabilities; branding; make competition irrelevant
Summary/Abstract: The purpose of this paper is to explain some of the reasons why marketing should change. Advertising effectiveness is on a decline and most markets are saturated so an inflation of marketing agencies along with a branding of everything while consumer spending stagnates calls for a change in marketing practice.
Journal: MARKET/TRŽIŠTE
- Issue Year: 19/2007
- Issue No: 2
- Page Range: 257-262
- Page Count: 6
- Language: Croatian
