Soft power ("miękka siła") w relacjach międzynarodowych. Dyplomacja kulturalna - redefinicja pojęcia (z doświadczeń kulturoznawcy)
Soft power in the International Relations. Redefinition of the Concept of Cultural Diplomacy

Summary/Abstract: Today’s international cultural relations, international cooperation and exchanges are the result of diplomatic activities. This paper presents the term of cultural diplomacy, which is quite new in the domain of Polish foreign policy and in the field of international public relations. Cultural diplomacy is the best example of the so-called soft power, i.e. the possibility of communicating, via the conduit of culture, of values and ideas, which is in contrast to hard power, i.e. one that uses military instruments. Culture is in the forefront of many countries’ promotional efforts. These countries recognize that showing their cultural heritage provides creating a positive image, thus helping to achieve their political aims.

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