Epikūriškasis malonumas vartotojiškos visuomenės prioritetų kontekste
Epicurean pleasure in the context of consumer society

Summary/Abstract: The author analyses the concept of the Epicurean pleasure. He reveals the concept of pleasure according to hedonistic teaching and pleasure for an individual in consumer society in which socially engaged consumption becomes also a pursuable good giving acknowledgement to it. There is shown how a modern personality is free to voluntarily and responsibly strive for reasonable pleasure which was treated by the ancient Greek philosopher as an ideal of happy and meaningful life.

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