Franšizing - partnerstvo uz sinergetske efekte
Franchising – Partnership with Synergy Effects

Summary/Abstract: At present, franchising is a very popular form of investing. Franchising is a particularly successful way of organizing the “forthcoming” financial and intellectual capital beyond the country – user’s borders. It is particularly characteristic of many developed countries. Franchising system supports and contributes to the development of SMEs and the so-called middle business class. It helps companies resist market demands imposed by large and powerful players. Over the past decade, franchising has become one of the most successful methods of SME development, within the overall process of world trade globalization.

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