Managing Language Problems-A Key Source of Competitive Advantage in the Global Business Environment
Managing Language Problems-A Key Source of Competitive Advantage in the Global Business Environment

Summary/Abstract: In the pursuit of achieving a new stage in their evolution – the transnational level – multinational companies have developed operations all over the world. These diverse networks, in geographical, cultural and language terms, are hard to manage if the company is not secured with a key source of competitive advantage – the management of language problems. The article highlights some of these problems and presents a few options to improve language management and thus increase a company's competitive advantage.

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