Pregled eksperimentalnih istraživanja manjinskog utjecaja
A Review of the Experimental Paradigm of Minority Influence

Summary/Abstract: This paper gives an overview of the most important experimental studies in the field of minority influence, starting with early studies of minority influence on perceptual judgments and Moscovici’s conversion theory as the result of those researches. Emphasis is given to the studies of conversion theory in the field of attitude change, with the focus on investigation of cognitive processes underlying minority and majority influence. Described are also results of studies that included possible moderators of minority influence, e.g. ingroup and outgroup source of the influence. Methodology is thoroughly described together with changes that are gradually introduced in the paradigm of minority influence research.

• Details
• Contents