Комодификација културе као подкултуре у кризи: социолошка перспектива
Commodification Of Culture As a Result Of Culture In Crisis: Sociological Perspective

Summary/Abstract: The first part of the paper discusses the observation that the entire contemporary culture and society are deeply incorporated into the logic of capitalist accumulation. We argue that the current socio-economic crisis is used as a pretext for further subordination of all spheres of social life, including culture, to the market forces and the logic of profitability. The second part examines the ideological context and conditions that lead to the process of commodification of culture in the most highly developed European countries. The economic interests of the dominant class, echnocratization, and the processes of social specialization, tend to reduce culture to the popularization of hegemonic trends and to limit the protective role of the state, which would disrupt the mechanisms of the free market. This theoretical background and experience of developed European countries is used as an interpretative framework for the analysis of the main trends in Serbia, which are presented in the third part of the paper. Similarly to the situation observed in other parts of Europe, the exposure of culture in Serbia to the market forces leads to continual reductions in the state expenditure for culture, to privatization and commodification in almost all areas of cultural life, and to greater flexibility and precariousness of the employment status of cultural workers.

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