VERSLO IR KULTŪROS BENDRADARBIAVIMO DARNUS VYSTYMAS
SUSTAINABLE DEVELOPMENT OF BUSINESS AND CULTURE PARTNERSHIP

Summary/Abstract: In the article is analysing the problem of equal opportunities in Business and culture partnership and methodology of sustainable development of this natural qualitative process. Using methodology of Virtualics the qualitative transition process of Business and culture interaction is modelling as qualitative trichotomy, which consists of A(t) thesis – financial inequality, B(t) antithesis – patronage and C(t) synthesis – partnership. Sense of sustainable development is interpreting there as impact into harmonising process by use different impact strategies: a)status quo – nothing to do, b)freezing of thesis – suspension and c)harmonisation. Harmonisation of natural flow of the process is focusing to: a)innovation of synthetic quality, b)strengthening of antithesis and c)suppression of thesis. Main means of process harmonisation are: legislation, organisation, finance, knowledge, role modelling, etc. During implementation of South Baltic cross-border co-operation programme project “BCP-Business Culture Partnership” was identified the state of BCP in four regions: Rostock region, Germany; Greifswald region, Germany; Szczecin region, Poland; Rietavas region, Lithuania. Was defined, that in beginning of project implementation before 2012 year BCP was in the state of the thesis A(t). Was formed target to create system, which enables to improve equal opportunities in BCP. Were worked out and implemented specific forms of antithesis B(t) patronage, starting by informational means and finishing by stimulating valued orientation trough award of the most contributed businessmen. Synthetic quality of BCP further will be strengthening by implementation crowd-funding web platform and exchanging of gifts in highest level events.

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