Analiza box office'ów jako narzędzie badań filmoznawczych
Box Office Analysis as a Tool of Film Studies Research

Summary/Abstract: The article is an attempt to identify the advantages and dangers of the analysis of financial results and audience frequency generated by individual films. This type of statistics, rather rarely used in Polish film studies discourse could, according to the author, become an interesting addition to the existing methods of research, but their use requires special care and far-reaching scepticism. In the article the most important methodological problems associated with the use of box office analysis are discussed, but the most important opportunities and challenges facing researchers wishing to make use of statistics relating to the popularity of video and data on their cinema audience in their deliberations are also pointed out.

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