Marketingowa konstrukcja jakości regionalnych i ekologicznych produktów żywnościowych – koncepcja badania preferencji konsumentów i dystrybutorów
Marketing construction of origin and organic food quality – the concept of a research study concerning preferences of consumers and distributors

Summary/Abstract: Our research study aims at getting to know consumer preferences and behaviour patterns in the field of constructing the marketing dimension of origin and organic food products as well as at appraising the role of intermediary links between producers and consumers in this quality construction process. Key aspects of this construction include: authenticity (referring both to the place of origin of raw materials and to the specificity of the manufacturing process) and ethics (environmentally-friendly production methods, the impact of collective branding appealing to the place of origin on the sustainable development). The conceptualization of food quality in the segment of origin and organic products requires the appreciation of multifaceted interactions among all entities participating in its construction and evaluation.

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