An ideology of disconnection: For a critical political marketing
An ideology of disconnection: For a critical political marketing
Author(s): Dominic Wring, Heather SavignySubject(s): Politics / Political Sciences
Published by: Wydawnictwo Uniwersytetu Wrocławskiego
Keywords: political marketing; ideology; neoliberalism; disconnection
Summary/Abstract: The processes of contemporary politics are increasingly informed by ideas and principles that derive from conventional marketing. This, we suggest, is intimately connected to the neoliberal ascendancy which characterises the global political environment. In this article we seek to historicise the structural and ideological embedding of economic ideas within the political realm. We argue that marketing both informs and is a product of these changes and that there are important conse quences, notably the further detaching of an already disaff ected public from the electoral process. Consequently we conclude that the “marketisation” of politics has come to represent an “ideology of disconnection.”
Journal: Central European Journal of Communication
- Issue Year: 2/2009
- Issue No: 03
- Page Range: 251-266
- Page Count: 16
- Language: English