Political campaign communication in Sweden: change, but not too much Cover Image

Political campaign communication in Sweden: change, but not too much
Political campaign communication in Sweden: change, but not too much

Author(s): Lars Nord
Subject(s): Politics / Political Sciences
Published by: Wydawnictwo Uniwersytetu Wrocławskiego
Keywords: campaign communication; political marketing; news commentary; party selectors; professionalization; hybridization

Summary/Abstract: This article discusses the development of election campaign communications in Sweden. The article analyzes whether political campaign communication in Sweden is heavily infl uenced by international trends, and if some distinctive national features still prevail. The mixture of liberal and social responsibility media system traditions in the Swedish society is used as a theoretical point of departure. Additionally, empirical data from the latest Swedish national elections on party communication, media coverage and web communication are presented and new communication trends are analyzed.

  • Issue Year: 2/2009
  • Issue No: 03
  • Page Range: 233-249
  • Page Count: 17
  • Language: English