Chapter 2: Semiotics: Method or Point of View?
Chapter 2: Semiotics: Method or Point of View?

Summary/Abstract: Semiotics has given rise to a variety of methods. No doubt this variety, already considerable, is bound to increase under the ingenuity of the growing band of semiotic workers. But the question is whether semiotics as a whole consists in or can be identified with such methods. The question is whether, in coming into its own, semiotics will continue modern philosophy’s obsession with method or will establish its theoretical framework with sufficient richness and flexibility to accommodate itself to the full range of signifying phenomena. Will semiotics, in other words, develop the full variety and flexibility of methods that an eventual understanding of these phenomena will evoke?

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