Strategické vnímanie regionálnych sietí v cestovnom ruchu so zohľadnením ich rozporuplných efektov
Strategic Consideration of Regional Networks in Tourism and their Contradictory Effects

Summary/Abstract: Network is one of the organisational forms of economic activities in tourism. It is oriented on the achievement of competing advantages and characterized by complex, reciprocating, rather cooperative than competing relations of independent bodies. For regional networks in tourism specific features are typical which result from their partner structure, orientation and partner relations. Regional networks in tourism have positive effects for various stakeholders. Many effects are characterized by contrariness, a network possibly sustains a certain aspect otherwise it causes perhaps just an opposed one.

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