Teoria a praktyka wobec koncepcji społecznej odpowiedzialności biznesu małych i średnich przedsiębiorstw w Polsce
Theory and practice towards corporate social responsibility of small and medium enterprises

Summary/Abstract: Knowledge about the concept of Corporate Social Responsibility grows in importance, particularly due to technological progress and the necessity of the required cooperation of different groups of economic subjects in a more and more complicated global economic system. Interest in the idea grows permanently, because all people become more and more conscious that balancing economic growth, social life and ecological environmental protection is not only possible, but it is a duty which is common to all of them. The application of CSR positively affects the competitiveness of enterprises. It allows them to improve products, boosts satisfaction and loyalty of clients. All the above mentioned, lead to the increases in sales and strengthen the competitive position of a company on the market.

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