Mechanizmy kultury prosumpcji, czyli fani i ich globalne zróżnicowanie
Discovering the Mechanisms of Culture of Prosumption

Summary/Abstract: In the field of sociological studies of culture, more and more attention is being paid to the so-called prosumption. Based on the already existing general concepts related to it, the author presents its functioning in the sphere of popular culture, proposing the term: culture of prosumption. More and more frequently the enterprises within the entertainment industry seek their ways to success in a grass-root emergence of groups of acquirers working for a culture text. The use of the amateurs’ participation has become a dominant business model. The aim of the article is to organize the state-of-the-art knowledge on prosumption. Additionally, the author proposes a convenient way of diagnosing its mechanisms – it is easiest to describe the culture of prosumption through the analysis of the most engaged recipients, namely the fans, who constitute the avant-garde of the culture. The fans illustrate all the essential features of pop-culture prosumption.

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