Към дефинирането на World Music
On Definition of World Music

Summary/Abstract: World music is usually interpreted as a just marketing category, forged to promote ‘non- western’ music, understood in general as a variety of traditional and ethnic traditions from all over the world. Contrary to the one-sided perspective, which emphasizes on the commercial aspects of music labels, the study undertakes a more complex discussion and argues that marketing categories are not necessarily just accidental entrepreneurs’ ideas but often bring particular meanings of its own. In this sense, the concept of world music is explored in the context of foregoing developments which have raised specific expectations in music, symptomatic in terms of the emergence of a new paradigm, that is, of particular cultural logic which implies the decline of “grand narratives” and the rise of “small narratives”. Unfolding the notion of difference, understood as a sociocultural phenomena but as well as a specific provocation in contemporary artistic forms, including in terms of values, creativity, fusion and hybridization, world music is further defined as a particular aesthetic manifestation in the postmodern condition.

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