TOWARDS A SUSTAINABLE TOURISM MANAGEMENT IN MALAYSIA
TOWARDS A SUSTAINABLE TOURISM MANAGEMENT IN MALAYSIA

Summary/Abstract: Tourism industry is a key foreign exchange earner for Malaysia, contributing to over 40% of the country’s balance of payment in 2005 (EPU, 2006). The industry provides an important source of income, employment and wealth to the country. Thus, there is a need to ensure that the tourism industry remains both environmentally and economically sustainable. However massive influx of tourists can also cause a detrimental environmental impact. Industry players and improper strategies in attracting more tourists could also add further destruction to the environment. Protection of the environment is vital in ensuring the sustainability of the industry. Hence, the purpose of this paper is to discuss the issues pertaining to sustainable tourism development in Malaysia. In so doing, policies, regulations and strategies to achieve sustainable tourism will be examined. The paper concludes with the arguments for having local agenda for sustainable tourism in Malaysia.

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