Innowacyjność w hotelarstwie na przykładzie wybranych hoteli Dolnego Śląska
Innovation in Polish hotel business on a basis of Lower Silesia hotels
Author(s): Małgorzata JędrasiakSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: innovation; novelty; tourism innovation; services
Summary/Abstract: The innovation term in tourism is not absent in Polish scientific literature of the subject, although publications of this subject most often have a contributory character. Thus, because of the fact that novelties are recognized as an important tool in increasing of the tourist competitiveness, it is justifiable to consider the above mentioned activity in relation to hotel services sector. The basis on which we can deduce in this sector are results of the examination that concern the post-innovation activities in relation to some Lower Silesia hotels. In the examining group of hotels there were 3, 4 and 5 star complexes of different sizes and different capacities (small, medium, and big). There will be not only considered the area of innovation implementation, but also the basic barriers that limit the innovations of the Lower Silesia hotel businesses.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2013
- Issue No: 303
- Page Range: 140-149
- Page Count: 10
- Language: Polish