Rules of election campaign: examples from the practice
Rules of election campaign: examples from the practice

Summary/Abstract: This paper aims to address the issue of campaign strategy as an essential introductory aspect of any election campaign. It is known that all campaigns contain the same specific ingredients: candidates, polls, strategies, messages, advertising, organizing, fundraising, etc. But, on the other hand, every campaign has its own dissimilarities, and the approach and campaign strategy must be defined and adapted to comply with existing elements. The conclusion to be drawn is that no one can determine the appropriate strategy for any political or military campaign, without knowing the players, the political context, problems, trends and resources. These factors make each campaign unique.

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