The Model of Social Innovations in the Emerging Market of Lithuania
The Model of Social Innovations in the Emerging Market of Lithuania

Summary/Abstract: This article aims to create the model of social innovations, as we call it the paradox of “Dragon-butterfly hybrid,” which describes the impact off social innovations on different social targeted groups, social business and public sector in Lithuania. Starting our article from the concept of social innovation, which is in line with the P. Drucker’s consideration of the innovation (invention, innovation and diffusion of products, process and services) we position the social innovation among other types of innovations, based on the social cooperation among different social groups, which generates innovative social outcomes beneficial to both the society and the economy. In addition, social innovations promote social changes in the economy and society and it plays an important role of development in the emerging market of Lithuania. Within our model there are social impacts, derived from social innovations, and new trends in the social policy within the EU scrutinized by focusing on long-term economic and social goals. It is necessary to note that the EU support programs are important sources of funding innovative companies. Therefore, funding is the priority for the majority of business and public organisations and only then we find the concern of social issues and the public welfare. However, if there is no EU or state funding available at all, the social responsibility of companies and public organisations ends up.

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