Studiu comparativ între denumirile publicaţiilor interbelice şi cele actuale
A Comparative Study between the Names of Interwar and Today’s Publications

Summary/Abstract: A comparative analysis of the names of the inter-war and contemporary publications is imposed as in both situations the press is subdued by politics. Most of the newspapers have a political orientation and the titles promise a theme through which the designed audience is got or lost. Inter-war publications like “Adevarul”, “Dimineata” are of a democratic centre-radical nature, “Universul” is of a centre-rightist nature, and “Curentul”, “Cuvântul” of a rightist nature. This way of political propaganda can be remarked also in the present press, the modernist society led to diversified publications. Today one can find sports newspapers, informational newspapers, cultural magazines, tabloids. This article is due to illustrate the power of the word of the Romanian press, by looking at the names from three points of view: 1. the structure of the names; 2. the lexical and semantic component; 3. the remittent stylistic process. The name, in the press, is a metaphor, a code of the reality transposed into words and images, and from here the associating of an image to a title or the way of writing that name. The essential role in guiding and influencing a reading comes to the title.

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