Responsabilitate socială prin comunicare: o dovadă a implicării corporatiste
Social Responsibility through Communication :A Proof of Corporatist Implication

Summary/Abstract: : In Romanian organizational environment, the corporate identity development through communication and social involvement is not so well cultivated. We believe that for the Romanian business environment the first steps have been taken in the social involvement field but for the future this type of activity is going to develop because it will really help the company to create for itself a better visibility on the market. The efficient communications skills will be the most important ways of improving the image and why not the identity of a company. In addition to the visibility achieved by various modalities of communication (internal and external), social involvement must actually demonstrate that we care about all our future. We believe that this kind of social involvement of organizations that we are going to highlight in our paper is a step ahead of society in general, marking a trend toward understanding the importance of each element in our life construction. Companies and the business environment are a strong and important part of our society and can influence by a certain type of behavior our lifestyle even at a macro level. Therefore we consider necessary to detail this aspect of a company existence. Being aware, organizing actions in order to maintain or improve living conditions represent a step in the evolution of a society at large scale. And as always the power of example is greater than that of theory, I chose to take as an example of social involvement the campaign organized by BRD Groupe Société Générale for UNICEF every year in June.

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