Metodyczne aspekty badania postaw konsumentów (na przykładzie rynku produktów ekologicznych)
Methodical aspects of researchof consumers’ attitudes(on the example of the market of green products)

Summary/Abstract: The paper characterizes the consumers’ attitudes and analyzes functions and their measures. It shows a role of Fishbein model in the consumers’ attitudes analyses. The work presents problems of research of consumers’ attitudes on example the market of green products.

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