Skuteczność wybranych metod komunikacji z respondentami w badaniach internetowych
Effectiveness of selected methodsof communication with respondentsin online surveys

Summary/Abstract: Continuing growth in the number of interview surveys conducted online results in the decreasing survey response rates. Already huge and still growing non-response error is a serious concern for online researchers, as it affects population coverage and may lead to biased results. In this article a few factors that affect response rates in online surveys have been investigated, especially with regard to surveying companies. These include social proof and influence, authority (academic survey affiliation), and survey topic scope and salience. The obtained results of the two-phase experiment show that informational content of e-mail invitations may significantly increase and decrease the response rate in online surveys.

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