Multidimensional analysis as a sourceof knowledge about consumer behaviour Cover Image

Analizy wielowymiarowe jako źródło wiedzy o zachowaniach konsumentów na rynku
Multidimensional analysis as a sourceof knowledge about consumer behaviour

Author(s): Alicja Kusińska
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: market segmentation; consumer typology

Summary/Abstract: Decision processes and consumer behaviour have a system basis, so simple one or two dimensional analyses are frequently not sufficient for the cognition of this behaviour. The importance of multidimensional analysis has been growing recently. The article presents the importance of multidimensional analysis on the example of empirical typology of consumers.

  • Issue Year: 2014
  • Issue No: 336
  • Page Range: 89-98
  • Page Count: 10
  • Language: Polish
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