Analizy wielowymiarowe jako źródło wiedzy o zachowaniach konsumentów na rynku
Multidimensional analysis as a sourceof knowledge about consumer behaviour
Author(s): Alicja KusińskaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: market segmentation; consumer typology
Summary/Abstract: Decision processes and consumer behaviour have a system basis, so simple one or two dimensional analyses are frequently not sufficient for the cognition of this behaviour. The importance of multidimensional analysis has been growing recently. The article presents the importance of multidimensional analysis on the example of empirical typology of consumers.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2014
- Issue No: 336
- Page Range: 89-98
- Page Count: 10
- Language: Polish