Wpływ muzyki tła na reakcje konsumentów w miejscu sprzedaży – problematyka interdyscyplinarności badań
The effects of background music on consumers response in the place of commerce –the problem of interdisciplinary research

Summary/Abstract: The research problem of an impact of background music on consumers response in the points of sale has gradually been incorporated into the stream of interdisciplinary research mainly combining knowledge of psychology and marketing. The basic objective of the paper will be an attempt to include the musicology and psychology of music perspectives by the presentation of selected methods that were created in the field of musicology (i.a. theory of emotional response based on musical structure perception [Meyer 1956]) and experimental aesthetics (i.a. the theory of musical preference [Berylyne 1971]). The starting point will be the analysis of the model of musical response formulated on the ground of social psychology of music (North, Hargreaves 2008) that enables to explain the methodological specificity of the research on the effects of background music on consumers in the commercial environment.

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