MICROTARGETING IN SOCIAL MEDIA: DEFINITIONS AND ETHICAL ISSUES
MICROTARGETING IN SOCIAL MEDIA: DEFINITIONS AND ETHICAL ISSUES
Author(s): Adela-Oana Barbu-BanesSubject(s): Politics / Political Sciences
Published by: Studia Universitatis Babes-Bolyai
Keywords: microtargeting; definitions; ethics; promoting; consumerist society.
Summary/Abstract: This paper is aimed at microtargeting and its implications in promoting strategies in the present consumerist society. We look at it firstly through definitions, then through specific, personalized implementing in regards to client need and finally in the context of the ethic issues implicated in utilizing personal information in specific segmenting of the public.
Journal: Studia Universitatis Babes-Bolyai - Ephemerides
- Issue Year: 58/2013
- Issue No: 2
- Page Range: 83-90
- Page Count: 8
- Language: English
