MEDIA COVERAGE OF ROȘIA MONTANĂ’S PROTESTS
MEDIA COVERAGE OF ROȘIA MONTANĂ’S PROTESTS

Summary/Abstract: This study analyzes the coverage of the 2013 September-October Roșia Montană protests provided by four local newspapers in Cluj-Napoca with regard to the type and intensity of the coverage, potential shifts in tunes, bias, and relevance of the content. The methodological design consists in media analysis of more than 493 articles identified, among which 84 were directly related to the protests in Cluj. To have a more in-depth perspective of the protesters claims, we have drawn a semiotic analysis of the protesters’ slogans. The study found that local coverage of protests is limited. Most of the articles related to anti-Roșia Montană protests are short, informative, objective articles, with live-updates, photographs, but very few offering protesters’ view through comments or opinions. The slogan analysis shows that contrary to the initial premises, anti-government slogans prevail over the eco-friendly ones.

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