Koncepcja społecznej odpowiedzialności narzędziem poprawy innowacyjności przedsiębiorstw sektora MŚP
The concept ofCorporate Social Responsibilities as a tool for improving SMEs innovativeness
Author(s): Aleksandra Gulc, Joanna EjdysSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: Corporate Social Responsibilities ; SMEs; innovativeness
Summary/Abstract: The relatively low level of innovativeness of small and medium-sized enterprises (SMEs) in Poland makes this matter still valid as an object of research, mainly in the context of the search for the causes of the current state and the ways of its improvement. One area of research is the search for relationships between the concept of Corporate Social Responsibility and innovativeness. The scientific purpose of the study is to identify the extent to which the practice of social responsibility can contribute to raising the level of innovativeness of the SME sector and what good practices are applied in this field. Conducted literature studies allowed to identify good practices related to the use of the concept of social responsibility by local SME, which may contribute to the improvement of innovation on three levels: product, process, organizational and marketing.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2014
- Issue No: 378
- Page Range: 103-115
- Page Count: 13