Влияние на популярната музика върху езика на медиите
The Impact of Popular Music on the Language of the Media

Summary/Abstract: This article analyzes the functions of the popular music language on The Horizont Bulgarian National Radio Channel in the years of Communism, which it identifies as deconstructivist in relation to the ideological contents in the language of journalism. The process is being related to the postmodernist deconstructivist strategies and explained with both the material nature of popular music as referring to the daily round and the nature of radio broadcasting as a “background media”, which subordinates listening to the listeners’ momentous predilection, leaving them in the domain of privacy. Subsequently, the Horizont Channel established the economics of freedom unknown to the other totalitarian media and later transferred to and adopted by the post­ Communist private radio stations. In this situation both the verbal and the musical language transcend their critical oppositionality to create a type of “DJ-journalism” revealing the archetypal nature of radio as related to tribal dance. Such a journalism capitalizes upon the chronotopes of disco and the media and determines the state of communications that integrates the new post-ideological generations.

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