THE GROWTH OF ENVIRONMENTALLY SUSTAINABLE CONSUMERISM
THE GROWTH OF ENVIRONMENTALLY SUSTAINABLE CONSUMERISM

Summary/Abstract: The purpose of this article is to gain a deeper understanding of the link between consumer specialization and the predisposition of consumers to alter features of the consumption activity, mechanisms that may diminish the positive effect of environmental consumerism on the natural world, and consumer buying conduct for sustainable goods. Although researchers have discovered some important findings regarding the relationship between positions towards the environment and the purchasing of products, essential determinants of private consumers’ decisions to buy environmental product varieties, and the function of green positions in addition to human values concerning food preferences when foods are labeled for sustainability, there is still a great deal that is unknown and that requires further empirical inquiry.

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