Od kreatywności do innowacji. Pielęgnacyjny charakter kreatywności w kształtowaniu innowacyjnej kultury organizacji
From creativity to innovation. The caring nature of creativity in forming an innovative organizational culture

Summary/Abstract: Composing the creativity in strategy and the culture of the organization is today a major step to building an innovative business. The purpose of this article is to demonstrate the role played by the creativity and innovation in the development of an innovative culture of the organization. The author distinguishes between creativity and innovation, presents the unique nature of creativity which is the source of innovation in the context of running a business in the world today. The article also discusses the strategic resource of the organization, which is an innovative culture and presents selected factors affecting the level of creativity in organizations.

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