Dőlnek az elefántcsonttornyok? A felsőoktatási intézmények átalakuló társadalmi és gazdasági szerepének vizsgálata egy üzleti iskola példájánkeresztül
Ivory Towers are Falling? The Analysis of the Changing Social and Economic Role of Higher Education Institutions Using the Case of a Business School

Summary/Abstract: The role of Higher Education Institutions is in a radical change all over the world. Social, economic and public pressures are forcing these organizations to question their beliefs of hundreds of years. Higher education systems and organizations respond to these challenges various ways, partly due to their cultural roots. As of 2012 the number of students receiving state financial support in Hungary has been significantly reduced, raising concerns about the depletion of enrolling students and funding cutbacks, leading many Higher Education Institutions towards greater market-orientation. Using a case study of a Hungarian Higher Education institution, the Organizational Culture Assessment Instrument and the Market Orientation Inventory identified five distinctive subcultures with varying levels of market-orientation (student orientation, competition orientation and inter-functional orientation).

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