Demotywator jako nowy gatunek dyskursu 2.0
Demotivator as a new genre of 2.0 discourse

Summary/Abstract: The object of analysis here is demotivator – new hybrid genre which has gained more and more popularity in Russian and Polish Web 2.0. In the analyzed examples words and images build a complex network of relations and create specific kinds of verbal-visual play which run according to fixed rules and text-making strategies. Owing to rhetorical procedures dealing with the form, meaning and the use of textual elements belonging to various codes, demotivator forms a specific, integral, word-image unit of expression. The analysis has shown that complex mutual dependancies of text and image in the demotivators consist most of all in the condensation and compression of information processes whose aim is to reinforce the pragmatic function of the message.

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