RHETORICAL PRACTICE IN MEDIA, INFLUENCES AND POLITICAL STRATEGIES IN THE ARCHITECTURE OF JOURNALISTIC DISCOURSE
RHETORICAL PRACTICE IN MEDIA, INFLUENCES AND POLITICAL STRATEGIES IN THE ARCHITECTURE OF JOURNALISTIC DISCOURSE

Summary/Abstract: The journalistic discourse is a rhetorical practice in which we observe elements of classic rhetoric, according to the thinking of Plato, Aristotle, Cicero, Quintilian, as well as modern elements of the 19th and 20th century, according to the thinking of the new language philosophers: Jacques Moeschler, Anne Reboul, M. Meyer, M. Foulcault, Umberto Eco, A. Jaworski and N. Coupland, etc. In the journalistic discourse, we assist to a rhetorical construction2 by means of language, due to the descriptive technique. The resort to ration is focused upon the mass-media product3 and upon the atmosphere technique: the resort to emotion, pathos, the construction of political symbolics in order to obtain non-rationed reactions. The journalistic rhetoric dominates the reader by conveying emotions as well as arguments across several types of discourse, sometimes even opposed in colloquial, informative terms – official, pamphleteer (of opinion, with the related stylistic procedures: irony, sarcasm).Our theoretical demonstration is accompanied by applications in Constanta’s local media, through examples from publications on different political perspectives: Cuget Liber, Ziua de Constanţa, Independentul and Telegraf.

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