Proces wprowadzenia euro na Łotwie – wnioski dla Polski.
The process of euro introduction in Latvia - conclusions for Poland

Summary/Abstract: The purpose of this article is to present the process of replacing the currency in Latvia and to use some solutions introduced there in the future in Poland. The applied method is a comparative analysis of planned activities in Latvia with the probability of transfering them to the Polish territory, in whole or in a modified form. In the case of Latvia it can be concluded that the proper preparation of the information campaign on the euro contributes to the improvement of acceptance among the public about this process. Unfortunately, Latvia failed to reduce citizens’ concerns related to the sharp increase in prices after the adoption of euro. This factor should be largely paid attention to by the makers of Polish communications strategy associated with the conversion of zloty to euro. An effective and fair campaign and a properly constructed fair price conversion programs for entrepreneurs would be prepared in advance.

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