Analiza doboru partnerów w kreowaniu usług poprzez wykorzystanie map grup strategicznych
Analysis of partners selection in service creation using strategic groups maps

Summary/Abstract: Co-creation of services has become part of network paradigm which is increasingly effective in management sciences. Differentiated services is a requirement for today’s customer who expects complexity, such as a holiday means return flight, shuttle service to and from a hotel, food, service accommodation, excursions. The author thinks that the selection of partners for cooperation in the creation of comprehensive services is accidental, which is bad for customers and the reputation of a company. To avoid randomness, thinking strategically entities should use methods from the strategic analysis. These include, among others, maps of strategic groups. This method is cognitive and practical. The purpose of this article is to show how to create such maps for providers of services, necessary to meet the needs of tourists and the presentation of selected maps of strategic groups.

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