Kwestie europejskie w elekcjach do Parlamentu Europejskiego z 2009 i 2014 roku na podstawie analizy treści spotów wyborczych
The Europe-topics in 2009 and 2014 European Parliament elections: an analysis of TV political ads content

Summary/Abstract: European Parliament Elections have second-order significance for Polish political system. Apparently, the lack of electoral interest and low turnout confirm this statement. The politicians also don’t pay special attention to EP elections, treating them as a “warm-up” before national parliament elections. Wherefore, the main messages of EP campaign concentrate on issues connected with national politics. This article presents the research results from TV spots of four main Polish parties broadcasted during 2009 and 2014 EP campaign. The commercials were analyzed in five dimensions: political slogans, articulated issues, appearance of European or national symbols, references to EP group and presentation of UE future vision.

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