Onimy marketingowe – między informacją a perswazją
Marketing onyms – between information and persuasion

Summary/Abstract: The paper analyses selected types of marketing names representing modern chrematonymy, in a wide sense of the word. It focuses on names of jewelery, of housing estates, and – if they were utilized in advertising – of cities. The author emphasizes the fluidity of the borders between specific onomastic categories, and the different ranks and functions of names that appear in advertising.

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