Problematyka pomiaru efektywności układów partnerskich w biznesie
The problem of measuring the effectiveness of partnership in business
Author(s): Daniel GachSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: cooperation; business partnership; the effectiveness of cooperation
Summary/Abstract: At present, cooperation and partnerships play an important role in the economy. The paper presents some problems related to the proper assessment of the efficiency of business partnership. The aim of the publication is to present the limitations of measuring the effectiveness of links between collaborating organizations, and to provide an example using the Balanced Scorecard to evaluate the effectiveness of business cooperation. Based on literature studies the importance of inter-organizational relationships in creating value for customers has been highlighted and various aspects of the relationship between companies from the point of view of different stakeholders partnerships have been pointed out. The last part of the publication presents an example of adaptation of Balanced Scorecard to evaluate the effectiveness of the business partnership founded by a few of companies operating within the industrial cluster Ibitinga in Brazil.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2015
- Issue No: 386
- Page Range: 51-63
- Page Count: 13