GAMIFICATION IN THE RECRUITMENT PROCESS: STUDYING ROMANIAN POTENTIAL EMPLOYEES’ PERCEPTION
GAMIFICATION IN THE RECRUITMENT PROCESS: STUDYING ROMANIAN POTENTIAL EMPLOYEES’ PERCEPTION

Summary/Abstract: Games found a way to transcend traditional boundaries, penetrating other fields and offering new tools of achieving performance. Usually known as an informal notion which describes the use of video games characteristics for organizational purposes, gamification relies on user engagement and involvement in the process. Moreover, gamification reunites concepts regarding human - computer interaction, having as the main goal to achieve effectiveness for organizational purposes. In recent years, this notion has gained a significant importance, especially among practitioners, who use certain game-play elements for different tasks, applications or other activities. Gamification can be used in many contexts, but business and marketing remain the most significant because these depend on motivation and engagement as drivers of a successful activity. The article examines the use of gamification with the purpose of recruiting employees, by conducting a quantitative research which targets Romanian potential employees, aged 18 to 35 years. The purpose is to illustrate the respondents’ perception regarding the gamification of the recruitment process used by companies present on the Romanian market, since previous research has suggested positive consequences of gamified methods on potential job applicants. The study focuses upon highlighting the main aspects discovered by addressing relevant questions to the sample mentioned, the results being useful not only for the scientific literature, but also for companies, helping them to learn the positive and negative aspects of this method of recruitment, perceived by their future employees. Moreover, the findings reveal important information about Romanians’ opinions, desires and expectations for the company they selected to work in and have a long term commitment with.

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