Pârghiile Pieței Artistico-Muzicale prin Internet și E-mail
Leveraging the Internet and E-mail Musical & Artistic Marketing

Summary/Abstract: . The internet and e-mail have irrevocably changed the daily lives of people. They have also irrevocably changed the work of marketers. It is crucial for arts managers and marketers to understand how to use these means of communication effectively and to be sure to capitalize on their many benefits.

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