DE LA COMPÉTITIVITÉ DES ENTREPRISES À LA COMPÉTITIVITÉ DE L’UE: DÉFIS ET AVENIR
THE COMPETITIVENESS OF ENTERPRISES COMPETITIVENESS OF THE EU: CHALLENGES AND FUTURE

Summary/Abstract: Since 2008, the EU and the world economy cross a deep economic and financial crisis. With the first signs of resumption appeared from the 1st half-year 2010, the evolutions and the fast transformation of the world market underline the importance of the preservation of the competitiveness. The annual reports of 2009 and 2010 on the competitiveness were interested in the potential repercussions of the economic recession on the productivity and in the future determining factors for the competitiveness of the EU on the world markets: the modification of the structure of the exchanges and the supply chains of the EU, activities of R&D and innovation of the foreign companies within the EU, European competitiveness in the key generic technologies, innovation and competitiveness in the creative industries. In this trail, numerous countries, emergent in particular, know unprecedented performances and post substantial competitiveness in certain sectors where the EU feels sometimes competed, even threatened. What was worth to him a plural reaction to boost its economy and improve its competitiveness to remain in the world economy? Our reflection will focus on four points: (1) On the competitiveness and the world context; (2) The general performances regarding competitiveness and their measure in the European companies; (3) Measures and sectors to improve the competitiveness of the European companies; (4) Synthesis and recommendations

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