Политическият брандинг в България
Political Branding in Bulgaria

Summary/Abstract: The paper discusses the essence and some specifics of the political branding in the context of the structural scope of the political marketing. It outlines the definition of the political branding and formulates its main characteristics. The paper analyzes its models and their application in the social practice. It gives a characteristic of the similarities and differences between the categories “political brand”, “political image” and “political advertisement”.

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